TelevisaUnivision and the Los Angeles Chargers have forged a new partnership, marking a significant moment in sports broadcasting. This collaboration brings a wealth of excitement to Spanish-speaking fans across Southern California. The deal signifies TelevisaUnivision's commitment to delivering top-tier sports programming to the Hispanic community, with a particular focus on the Chargers' passionate and growing Latino fan base.
The partnership's kickoff is set for the Chargers' first preseason game against the Houston Texans on Thursday, August 13, at 5 p.m. PT. This marks the beginning of a comprehensive coverage of every Chargers game throughout the NFL season, ensuring that Spanish-speaking fans can follow their team's journey with enthusiasm and pride.
Carlos Azcarate, VP of Sports Radio at TelevisaUnivision, expressed his enthusiasm, stating, 'We are thrilled to partner with the Los Angeles Chargers and bring every game to fans through TUDN Los Angeles 101.9 FM-HD3 and Latino Mix 103.9/89.3 FM.' This partnership not only strengthens TelevisaUnivision's position in the market but also introduces Latino Mix LA, a new audio brand designed to connect with bilingual, bicultural, digital-first Hispanic audiences.
The Chargers' Spanish-language broadcasts will be led by the dynamic duo of Adrian Garcia-Marquez and Francisco Pinto. Garcia-Marquez, an Emmy Award-winning play-by-play announcer, returns for his seventh consecutive season, while Pinto, an Emmy Award-winning color analyst, brings his expertise and experience as a sports and news anchor in Los Angeles.
A.G. Spanos, Chargers President of Business Operations, emphasized the importance of this partnership, saying, 'TelevisaUnivision is the largest and most influential Spanish-language media company in the world. When the opportunity to partner with them presented itself, we knew we had to take it. The Hispanic community is integral to our success, and through Latino Mix and TUDN Los Angeles, we will engage our fans authentically and provide a tailored platform for an immersive Chargers football experience.'
This partnership extends beyond game-day broadcasts, creating a year-round platform for Spanish-language coverage, fandom-driven content, community activations, and fan experiences. TelevisaUnivision will leverage its multimedia platforms, including radio, digital, social media, and local television, to bring fans closer to the team throughout the season.
In conclusion, the TelevisaUnivision-Los Angeles Chargers partnership is a game-changer, offering a rich and immersive experience for Spanish-speaking fans. It's a testament to the power of collaboration in sports broadcasting, bringing together two iconic brands to create a platform that resonates with a diverse and passionate audience.
